Reexamining Scarcity + Abundance

Client

Research Study

Role

Cultural Audit

Consumer Research

Team

Date

2022

Background

The concepts of Scarcity and Abundance have preset social connotations that affect consumer behavior. We set out to examine these concepts using three unique lenses to critically explore their meaning in culture. And identify nuances and patterns that occur within it. Further, we identify implications of these findings on brands.

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