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Reema is a brand strategist at The Working Assembly in New York helping brands across multiple sectors define their unique positioning in a cluttered market. She has a rich experience in branding and business with three Masters Degrees as well as work experiences across five countries.


She graduated from the Masters in Branding program at the School of Visual Arts, New York and also from the Masters in Management and Strategy & Consulting programs at EDHEC Business School in France. She previously worked as a Brand Strategist and Business Development Manager for 4 years at Elephant Design in India. She played a pivotal role in being a brand partner to over 30 clients such as Nestlé, Uber, Colgate, Kellogg’s, etc. Adding to her world travel, Reema did marketing internships with Bosch in Singapore and L’Oréal in Dubai.


She was awarded the honor of being on India’s Top 30 under 30 list
for talented individuals in the Media and Advertising ecosystem by Impact Magazine in 2021.


She is passionate about DIY crafting which led to founding a start-up ‘Cardit’ where she handcrafts cards & home décor products.
She loves learning about different cultures through travel and media. Her personal project on Love Languages explores love in various cultures across the world.


The Working Assembly, New York, USA

Strategist + New Business
Elephant Design, Pune, India 

Marketing Intern

L’Oreal, Dubai, UAE


Masters in Branding

School of Visual Arts, New York, USA

Masters in Management +
Masters in Strategy & Consulting 


Edhec Business School, Lille, France

PG Diploma in International Business
University of Pune, Pune, India


Brand Analysis
Brand Architecture 
Brand Positioning 
Brand Strategy 
Competition Audit
Consumer Insights 
Cultural Analysis 
Market Research
Messaging Strategy 
Stakeholder Interviews
Tone of Voice 
Trend Forecasting
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