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Reema is a brand strategist with a rich experience in branding and business with three Masters Degrees as well as work experiences across five countries. She recently graduated from the Masters in Branding program at the School of Visual Arts, New York where she was awarded a Brand Masters Award for academic excellence.

 

Her previous Masters Degrees were in Management and Strategy & Consulting at EDHEC Business School in France after which she did marketing internships with Bosch in Singapore and L’Oréal in Dubai. She then returned home to India where she worked as a Brand Strategist and Business Development Manager for 4 years at Elephant Design. She played a pivotal role in being a brand partner
to over 30 clients such as Nestlé, Uber, Colgate, Kellogg’s, etc. 

 

She was awarded the honor of being on India’s Top 30 under 30 list
for talented individuals in the Media and Advertising ecosystem by Impact Magazine.

 

She is passionate about DIY crafting which led to founding a start-up ‘Cardit’ where she handcrafts cards & home décor products.
She loves learning about different cultures through travel and media. Her personal project on Love Languages explores love in various cultures across the world.

Experience

Strategist + New Business
2017-2021

Elephant Design, India 

Marketing Intern
2016

L’Oreal, UAE

Sales Intern
2015

Bosch, Singapore

Education

Masters in Branding
2021-2022

School of Visual Arts, New York, US

Masters in Management +
Masters in Strategy & Consulting 

2014-2017

Edhec Business School, Lille, France

PG Diploma in International Business
2013-2014
University of Pune, Pune, India

Skills

Brand Analysis
Brand Architecture 
Brand Positioning 
Brand Strategy 
Competition Audit
Consumer Insights 
Cultural Analysis 
Market Research
Messaging Strategy 
Naming
Stakeholder Interviews
Tone of Voice 
Trend Forecasting